Think about your goals as a rental property owner:
- Keep your units occupied
- Find the best tenants
- Make good money
All these goals have something in common -- the quality of your tenants. You'll likely need to take steps to find great tenants, but how?
The solution is creative property marketing strategies. Continue reading to learn the best techniques to attract high-quality tenants.
Offer Quality Units for the Right Price
New real estate investors make some common mistakes. One is overpricing their rental properties.
Of course, you want to get as much as possible for your properties. Unfortunately, overpricing is the best strategy.
Before you begin using landlord marketing techniques, price your units right. Additionally, make sure your units offer quality for the price you set.
This strategy will result in more inquiries about your vacancies. Receiving more inquiries gives you a larger pot to choose from. The result is you'll find better tenants.
This strategy is a popular one with property management companies for maximizing rental income.
Provide Incentives
You can also offer incentives in your rental marketing. Finding tenants is easier when you offer things. After all, most people feel motivated by incentives.
For example, offer cable TV or high-speed Internet to your tenants. Offering free utilities is a perk that tenants love. After all, it helps them save money.
You could also offer gift cards to local restaurants or free one-year gym memberships. Freebies motivate people to choose one apartment over another.
Digitalize It
In today's world, people love technology. In fact, many people want to handle everything electronically. Digitalizing some of your methods provides what people want.
You can do this in multiple ways. For example, offer 3D tours on your website. Potential tenants can grasp what your units are like by viewing these tours.
You can make these yourself or hire a company to create them. If you hire a company to handle it, also hire them to take professional photos. You can use these in your marketing.
Additionally, offer online applications. Interested tenants won't even have to call you to fill one out. They can handle the entire process online.
Use the Best Platforms
Finally, find the best platforms for listing your properties. If you struggle with this, talk to a property management firm. These firms have websites they use for marketing.
They also know what sites work best for advertising apartments for rent. Hiring a property manager is one of the best landlord resources you can find.
Get Help With Your Property Marketing
Property marketing can attract or repel great tenants. You may need to use some unique marketing techniques and strategies to maximize your profits. We can help.
PMI Arka is a full-service property management firm in King and Snohomish Counties. While we are relatively new, we have many years of experience managing properties, and we're part of the nation's largest property management services franchise network. We aim to help owners maximize their profits and can help you find creative ways to market your properties.
Get in touch with us to learn more about our services.
